BLACK4 Holding Company

AI should help everyone.

The most transformative technology of our lifetime
should benefit everyone — not just the select few.

400M small businesses worldwide
90% of all companies globally
½ the global workforce

The most transformative technology of our lifetime should benefit everyone.

That's not what's happening.

Black4 exists to serve the 400 million small businesses across the globe, empower entrepreneurs everywhere, educate the curious, and advocate for communities.

"The biggest bets are in the places no one's looking."
01 Guide

Advisory

Guide the transition.

We work directly with business owners, leadership teams, and operators to bring AI into their operations and make sure they get maximum benefit — Tool selection, workflow design, implementation, and training.

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02 Build

Products

Built for the real world.

AI agents and tools for small and mid-size businesses. No engineering team required. Some pre-built specialists ready to deploy on day one. Some custom-built for complex operations. The flywheel: every custom build teaches us what to productize next.

  • Flagship: Winston — AI agent for SMB operators (winston.team)
  • Pre-built specialists: accounting, operations, customer service — connect your tools and let them work
  • Custom builds for complex businesses fund the product work that scales the impact
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03 Bet

Investment

Invest where we operate.

We develop investment theses by building in the market — not from a desk reading pitch decks. Personal positions in markets where the consensus is wrong. The operating experience and track record we're building now become the foundation for deploying capital at scale.

  • Theses are earned in the field, not theorized at a whiteboard
  • We invest in the gaps everyone else considers too small, too unsexy, or too hard
  • The long game: when it's time to deploy other people's money, we won't be guessing — we'll already know
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04 Shape

Education

Information for everyone.

Honest, practical content about AI for business owners, students, educators, workers, and communities. No gatekeepers. No hype. No doom. Just clear-eyed explanations of what AI actually means for real lives and real livelihoods.

  • Business owners: which tools are real, which are hype, what to do about it
  • Students and educators: what careers actually look like in an AI world
  • Communities and governments: practical resources and honest policy thinking, not thought leadership theater
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4

The Founder

I'm Joey. I run product at a SaaS company by day and build Black4 nights and weekends. My career has been at the intersection of technology and operations — making software work for businesses that don't have engineering teams.

Black4 is the vehicle for everything I believe about where AI is going. It won't just be for big companies with big budgets. It's going to change how every business operates, how every student learns, how every community works.

Someone needs to build for those people. Someone needs to make sure they're not left behind. That's what we do.

Let's talk.

Whether you're a business owner looking for AI help, a founder building something interesting, or someone who wants to work together — reach out.